Social Media Marketing – it's...
Posted by
Colin in
Social Media on
04 30th, 2008 |
2 Comments
I said yesterday that I envisoned social media gaining adoption via stealth means rather than a concerted effort to push for adoption and Rob Diana asked “so what are we going to do about it?” Now, I am not a social media professional or involved in marketing but my response, which seemed obvious, was...
Social media and the dream of going main...
Posted by
Colin in
Social Media on
04 29th, 2008 |
3 Comments
The blogosphere came alive yesterday after Kara Swisher’s post “Twitter: Where Nobody Knows Your Name” in which she recounted that of a survey of 100 people attending a wedding everyone knew about Facebook (even half of them accounts) but no-one knew of Twitter, FriendFeed or other...
Bringing the conversation home....
Posted by
Colin in
Social Media on
04 28th, 2008 |
1 Comment
A lot has been said about the way conversations are fragmenting across the web due to the ability to leave comments in places other than at the original source. I’ve had my say as have many other bloggers.
Attempts are being made to re-centralise comments – such as disqus, fav.or.it and...
"Read and Comment" day....
Posted by
Colin in
Ramblings on
04 28th, 2008 |
No Comments
Last week, Chris Brogan suggested that today, April 28th should be pronounced Read and Comment Day where we should all get out in to the blogosphere, find some good stuff and add your thoughts in order to progress the conversation. It’s a great idea and I intend to do exactly that but, in a sense, it...
Just because you use social media it doe...
In his post “The danger of social media falling in on itself” Steven Hodson argues that sites like FriendFeed could potentially kill the likes of Twitter or Flickr as more people interact with their contacts via the FriendFeed interface without actually visiting the source sites.
While FriendFeed...
Can the leopard change its spots?...
Posted by
Colin in
Social Media on
04 25th, 2008 |
2 Comments
When a new product emerges its creators must think very carefully about the name they give it; does it accurately reflect what the product is or does, and does it grab the imagination or stick in the brain? Months of research is undertaken to assess the effects of colour, font, packaging, size, taste,...
The lost art of listening....
Posted by
Colin in
Ramblings on
04 24th, 2008 |
5 Comments
Blogging is all about getting your point across and being heard isn’t it? Actually, no.
As I have said before, the real point behind blogging is getting involved with the conversation which must be a two-way affair for it to work. As bloggers we become so caught up in our own opinions and the desire...
Stand out from the 'social' cr...
Posted by
Colin in
Social Media on
04 23rd, 2008 |
5 Comments
Any product or service should fulfil a function or solve a problem. This is one of the biggest ‘rules’ out there which businesses must pay attention to or be doomed to failure (unless they are extremely lucky). I would also, however, apply the same rule to anything we do within social media.
Jim...
When to add updates or create new posts?...
Darren Rowse of ProBlogger posted a few reader questions around the issue of when to update existing content rather than create a new post. I commented at the thread but wanted to share my full thoughts on the subject here as well.
The relevant questions were as follows:
Is it good practice to continue...
Is the term 'Social Media' dea...
Posted by
Colin in
Social Media on
04 20th, 2008 |
7 Comments
Social media, open communication, user generated content – there’s no denying that the way we use the web has been changing but is too much emphasis being placed on the label for change?
The joy of the internet is its ability to allow us to connect with each other irrespective of distance...
