Comments on: A brand is a promise.

By: Trace Cohen

Trace Cohen — Wed, 10 Sep 2008 00:02:27 +0000

I would like to think that my personal brand is a promise to everyone i meet. I have found that blogging is a great way to figure out and expand upon your brand. There is so much content out there, so depending on what you like you can comment on certain things with the same consistent stand or writing style. Not only will you figure out what your brand is, but you will also establish one online with everyone that reads your posts of comments. At www.Brand-Yourself.com we aim to establish a student’s personal brand early so they can get the job of their dreams and love what they do, so both the organizational brand and their personal brand coincide. Every company should have a process for ideation, you cant force someone to be entrepreneurial. For more actionable tips to strengthen your personal brand on the web please go to our blog at http://blog.brand-yourself.com.

By: Dom

Dom — Sun, 10 Aug 2008 12:52:11 +0000

This is a good article and something that bloggers need to be of mindful of. Since the explosion of web 2.0, people have jumped in full blast without knowing the consequences. Sure a brand is a promise if you are going the social blogging route. Iconic companies depend on their loyal customers and bloggers need to be mindful that they are doing just that but on a smaller scale. And, let’s go beyond the blogosphere into other web 2.0 apps… Facebook, Myspace, etc. Do we need to say more on the reputations that have been ruined due to embarrassing pictures? If people want to sustain a business using their name as their brand, they have to guard it carefully.

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By: David Yeo

David Yeo — Sun, 15 Jun 2008 14:33:56 +0000

“Brand is a promise” whatever your product represents. I do think that the attributes a brand promises can no longer be constants for a long time like in pre-social media age. Brands will have to evolve at the same time and a quicker pace to get attention, in order to stay in the lead.

By: lbird

lbird — Thu, 12 Jun 2008 18:15:04 +0000

This is an awesome blog. Could not agree more with this statement: “That is why people subscribe to RSS feeds – they like what they have seen so far and sign up to receive more of the same; they are investing their trust in the author to deliver.” Consistent blogs are what maintain the loyalty from the reader to the blogger. This consistency should create great brand resonance for the author of the blog.

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By: Unique-Frequency.com » Blog Archive » Blogs Worth Reading: May

Unique-Frequency.com » Blog Archive » Blogs Worth Reading: May — Mon, 09 Jun 2008 04:37:19 +0000

[...] A brand is a promise – What’s yours? [...]

By: Whisper | The Weekly B.S.

Whisper | The Weekly B.S. — Thu, 22 May 2008 19:24:26 +0000

[...] Colin Walker – UK A brand is a promise Blogging is a strange beast, there is no contract between the blogger and [...]

By: WinExtra » From the Pipeline - 5.17.08

WinExtra » From the Pipeline - 5.17.08 — Mon, 19 May 2008 18:38:57 +0000

[...] A brand is a promise. :: Colin Walker – an interesting post about what is involved with having a brand and what you owe yourself and your readers as a result. [...]

By: Corporate blogging e branding: uno spunto da Colin Walker | Problogging

Corporate blogging e branding: uno spunto da Colin Walker | Problogging — Mon, 19 May 2008 12:55:49 +0000

[...] [continua la lettura del post di Colin Walker] [...]

By: Mark Dykeman

Mark Dykeman — Sun, 18 May 2008 00:12:35 +0000

I promise to be a Broadcasting brain. So far, so good.

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