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	<title>Comments on: Social Media &#8211; The 6th C</title>
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	<description>Social media and the web</description>
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		<title>By: Franklin Pettit</title>
		<link>http://colinwalker.me.uk/2009/08/social-media-the-6th-c/comment-page-1/#comment-489</link>
		<dc:creator>Franklin Pettit</dc:creator>
		<pubDate>Tue, 01 Sep 2009 14:33:45 +0000</pubDate>
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		<description>Welcome back to blogging.</description>
		<content:encoded><![CDATA[<p>Welcome back to blogging.</p>
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		<title>By: Mark Dykeman</title>
		<link>http://colinwalker.me.uk/2009/08/social-media-the-6th-c/comment-page-1/#comment-486</link>
		<dc:creator>Mark Dykeman</dc:creator>
		<pubDate>Sun, 30 Aug 2009 23:38:48 +0000</pubDate>
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		<description>Good points.  I wonder if this is a permanent change in human behaviour.</description>
		<content:encoded><![CDATA[<p>Good points.  I wonder if this is a permanent change in human behaviour.</p>
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		<title>By: Mike Fruchter</title>
		<link>http://colinwalker.me.uk/2009/08/social-media-the-6th-c/comment-page-1/#comment-485</link>
		<dc:creator>Mike Fruchter</dc:creator>
		<pubDate>Sun, 30 Aug 2009 22:23:33 +0000</pubDate>
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		<description>The 5 C’s of Social Media lives on. I couldn&#039;t agree further with the 6th C.

Culture is what drives social media and it&#039;s responsible for how this medium has and is evolving. In some aspects it has created a new culture in terms of the new age PR people and marketers. I guess the bigger picture is the digital culture that pushed this medium to the forefront of a pretty much static old school/old style society, stuck in the ways of old with no evolution or creativity.</description>
		<content:encoded><![CDATA[<p>The 5 C’s of Social Media lives on. I couldn&#8217;t agree further with the 6th C.</p>
<p>Culture is what drives social media and it&#8217;s responsible for how this medium has and is evolving. In some aspects it has created a new culture in terms of the new age PR people and marketers. I guess the bigger picture is the digital culture that pushed this medium to the forefront of a pretty much static old school/old style society, stuck in the ways of old with no evolution or creativity.</p>
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