Google+ – meeting or managing expectations?

People Will Overlook Google Plus In Favour Of Other Networks.

Shortly after Google+ launched as an invite only beta, I asked if Google+ met the expectations set for it after months and months of speculation as to what Google’s next social offering would be.

This new post at Media Tapper follows on from this now that the service has been up and running for more than 6 months.

Great expectations

Our expectations were initially formed from our time using the existing social networks at the time – Facebook and Twitter taught us how these services should run so we combined this experience with what limited information was coming from Google. Expectations change over time as the functionality alters and we hear more of Google’s plans, but are these expectations being met and, if not, effectively managed?

Google+ has already come a long way and is a well established product. While technically still in beta phase, you would not know it if you were new to the service and didn’t know its history. However, Google can automatically add as many people as it wants to its social network but, without a compelling reason to use it and sufficient end-user education, people are going to overlook Plus in favor of other networks.

Read the full post here: People Will Overlook Google Plus In Favour Of Other Networks.