Towards the end of last year I rebranded the blog as “Social Thoughts” but little else changed. I have been periodically putting full posts on Google+ and then either reproducing, or linking to, them here but they are still all full length posts which take time to construct. Recently, time...

 

I recently decided to move the focus away from the blog and treat it more as a repository for what I am writing. As such, new posts now initially appear over at Google+ to take advantage of the superior interaction we experience there. To take this one stage further I have decided to start an email...

 

Ever since spending three and a half years doing outsourced support for Microsoft I had always been a “softie” at heart – that much exposure can be akin to brain-washing and we always used to joke that I had an MS barcode on the back of my head. This attitude was very noticeable in...

 

…or, “What makes a good blog post?” Yesterday, I entered Matthew Gain’s competition to win a copy of the Problogger book This was no ordinary competition, there was no right or wrong answer; he asked for our “most successful blog post and explain why” it was the most...

 

I was driving home along the motorway last night and passed a lorry bearing the tag line “a brand is a promise” – it got me thinking. A brand is a promise It’s like a line from an inspirational speaker at a dodgy weekend, residential seminar but it does have a very valid point. Blogging...