Numerous conversations have arisen around the direction Google’s social network is heading and how this compares to our expectations of where it should be. Is this current questioning of the status quo simply a healthy debate or is it indicative that key engagers are, perhaps, losing faith in...

While aspects of our behaviour on social networks can reflect that of our offline lives we need not be subject to the same constraints. Social networks are often criticised for being little more than online popularity contests where users strive to amass ever higher numbers of followers. The pressures...

As Google continues to integrate the Plus social layer across its ecosystem are we actually gaining from the process? Arguments over Google changing the like & dislike voting buttons on YouTube, as prompted by Wil Wheaton’s outburst, raise a number of issues despite the company currently only...

The measurement of social influence is fundamentally flawed due to its reliance on a limited data set. An alternative is therefore required. You can view the proposal here: The 3 R’s of Social Influence (Embedded PDF) Gauging the true influence of an individual is a complex affair and hinges...

Google is using authorship to rid us of the faceless web but our relationships and their social signals can have a much greater impact. Welcome to the trust network. Tom Anthony wrote a very thought-provoking post over at SEOmoz showing how authorship and social signals could have a profound impact...